Mr. Fountain Hills Returns: Rich Barker On Supporting Where You Live & Equipping Agents to Win in This Market

In a market like today, many deals blow up, not because of the buyer,seller or even the rate. Deals collapse because of the agent’s attitude and temperament. Nothing is more dangerous than an agent who needs to be right, and puts their ego about serving the customer. 

Agents need to be armed with the skills they need for the market – and this includes removing ego from the equation, conflict-free negotiation and being the best fiduciary they can be for the consumer. When leaders prioritize these things, they create a group of agents clients will have confidence in, no matter what’s going on in the market. This is the level of training return guest Rich Barker is providing to his agents. 

In this episode, Mr. Fountain Hills catches us up on what his team has been working on and shares his take on succeeding in this market.  

You’ll also learn about;

• The evolution of Rich’s team and leadership 
• All the cool things happening in Fountain Hills 
• The work Rich’s foundation is doing to shed light on missing children 

Key Points 

What consumers expect from agents 

The market may not be as challenging as it was last year, but consumers still want a highly-skilled agent with specific experience in their corner. For a consumer to take action in a market that’s softer, they need to have confidence in the person guiding them through the process. People need an agent who understands the area they are trying to buy or sell in, and is clued up on the price point they are targeting. So the more knowledgeable you are and the more well-versed you are about different types of transactions, the better off they’ll be. 

All about Fountain Hills

Rich continues to create new ways to serve the Fountain Hills community. He has launched a community publication/relocation guide designed to support local businesses and also showcase what’s so awesome about the area. Instead of plastering it with advertisements, he took the approach of giving the most value to anyone who reads it. 

Why deals crumble 

For most agents, it’s easier to negotiate in a high-conflict transaction, but more often than not, they’re negotiating in a calmer situation where both sides have to win. If you’re focused on being right, you’re missing the whole point – you’re there to help people come out of the transaction better off. 

Guest Bio 

Rich Barker is the owner of The Barker Team and founder of The Richard F Barker Foundation. He has been practicing Real Estate since 2010, and he has created a team with other like-minded agents to form the best team in the state of Arizona. Together, they have built a professional team of Realtors that are ready, willing and able to help buyers, sellers and investors fulfill their dreams. Rich Barker has personally been involved in the successful sale of over 1,200 homes throughout his illustrious career. 
Find out about his non-profit here.