Play Monopoly for Real: Why Wealth-Building is The True Opportunity for Both Agents & Consumers with Steven Chader

If you focus on the surface-level value proposition of real estate (buying and selling homes) you miss out on the gigantic, valuable iceberg underneath – the opportunity to build wealth. Regardless of market conditions buying a home is always a good move, especially if it’s approached from the angle of investing and wealth-building. With the right real estate agent in your corner, one home can become the foundation of a bigger portfolio and real wealth – and you don’t need to be a millionaire to make that possible. 

As real estate professionals, focusing on the wealth-building aspect of business also sets us up for financial security in our own right, and we get so much more value by focusing on that aspect. 

For real estate business leader, Steven Chader, this is the message he wants to shout from the rooftops to both agents and consumers alike – make real estate about wealth and investing, and you’ll never lose out. Why is this actually a great time to get into a home? How do agents build real valuable businesses, not just professional practice? 

In this episode, the real estate broker, trainer, coach, speaker, bestselling author of HOLD, and founder of TCT Property Management shares what many miss about real estate and how to make it a central part of your service offering. 

You’ll also learn;

• Why we have to separate the rate from the true value of this business 
• How easy it can be to start building wealth through real estate
• What the Millionaire Real Estate Agent book is designed for 
• How to choose a good real estate agent in a market flooded with a ton of licensed agents 

Key Points 

We’re not in the business of buying/selling homes (02:37 – 17:03)

Even though we’re in the business of selling homes, real estate and mortgage professionals are actually in the unique position of helping people build wealth. It doesn’t have to be about that one property – it can be us setting them up for a lifetime of really amazing benefits by approaching buying real estate as investing, and not just getting a roof over their heads. Steven wrote the book HOLD to help agents help their clients build wealth so they can evaluate deals, use creative methods to get into a home for less money, and then start working toward the next property and the next one so that they have wealth, a college fund and some cash flow down the line. Buying and selling a home is the perfect inflection point to have a conversation about creating financial security and showing how easy it is.

Build a true real estate business (17:05 – 26:49)

There’s a big difference between running a real estate business and having a professional practice. If you’re doing the work, you don’t have a business, and you also don’t have an asset for the future. For this to truly be a business, we need to create value, build systems and create a team around us so that we’re not the only ones delivering the service. The real estate industry doesn’t always teach us how to be business people, so it’s very important for that mindset to shift so we can level up. 

This is a great time to buy a home (26:58 – 31:34)

With market conditions being what they are, there’s a ton of concern about whether or not this is a good time to buy. Even with the interest rates, this is actually still a great time to buy a home, especially if you know how to work the numbers. Property values will go up with the rate of inflation, so why wouldn’t you want to own an appreciating asset right now? There are two reasons to buy today – the property is cheaper today than it’s going to be tomorrow, and the interest rate is cheaper than it’s going to be tomorrow.

Guest Bio 

Steven Chader is a real estate broker, trainer, coach, speaker, bestselling author of HOLD, and founder of TCT Property Management. Steven has enjoyed more than 42 years as a real estate broker; helping thousands of people buy and sell their most important investment. His purpose is to add value to others both personally and professionally through teaching, consulting, and leadership. Steven is passionate about helping people build wealth and create financial freedom and he also wrote the book on it … HOLD. 

Get your copy of HOLD over at https://kellerink.com/products/hold. 

Send an email to holdworksheet@tctproperties.com to get the free worksheet to evaluate deals.

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