A huge contingent of home buyers in the Arizona market are people coming from elsewhere seeking the sunshine, amenities, and lifestyle of this state. The fact that the Phoenix metro alone grew by about 85,000 people in 2021 proves that this place is a huge draw for people all over the country and the world.
One of the special things about this city is how different each corner is, and how they all appeal to different buyers. If you zoom in on the 267 mile route that is the whole stretch of the valley, you’ll find that every place and neighborhood has its own distinct personality. If you’re buying, an agent with hyper-local knowledge will help you discover where you’ll feel right at home.
Whether you want a big yard, mountain views, the proximity to biking trails, a strong sense of community, or the ability to hang out at your favorite scotch bar, finding the right home has a lot to do with the adventure you wish to have as an Arizona resident.
In today’s episode, Beth Cooke takes us on a mental tour of Arizona and shares how to find your perfect home and neighborhood.
You’ll also learn;
- How to set a listing up for success
- The power of separating fact and emotion in this market
- Areas in Arizona you should definitely explore
Key Points
Managing expectations in this market (09:36 – 15:00)
Many people come into the home-buying process with a lot of baggage and preconceived notions. Whether it’s expecting a crash, wanting things to be like they were a couple of years ago, or comparing this market to when their parents bought their home. Focusing on this makes it hard to take the best course of action right now. Market conditions are a snapshot of a specific time and we often can’t replicate them. Helping people see past these concerns to the actual opportunity in this market is the job of an agent.
Finding your corner of Arizona (04:29 – 09:26)
No two corners of Arizona are the same, there’s just about every vibe and feel. Even if a home is beautiful and the neighborhood is perfect, if it doesn’t fit with the lifestyle you want, it won’t be the right place for you. The key is zeroing in on what’s right for you! With the help of an agent with super-localized knowledge, it’s much easier to buy the right place for you. Before you pick an area, have lunch or picnic there and see how it feels.
Preparing Sellers for Market Demands (15:12 – 22:35)
As real estate professionals, we do our sellers a huge disservice when we don’t prepare them for what this market demands. Like staging the home correctly–this isn’t just about clearing clutter. It’s about making the property less personal to them and more appealing to a broader market. We actually have to change the language we use when we discuss the property. This is now a house, not a home. So yes, that paint color or unique decorative aspect is nice to them, but this is now a business transaction and the house has to be presented with that as the top priority.
Guest Bio
Beth Cooke is a Realtor for West USA Realty. She has a real passion and drive for serving her clients, no matter what the challenge. She specializes in residential real estate and is particularly savvy in helping clients find what most consider impossible. Through the journey of deciding to purchase or sell a home Beth gets to know her clients and they become like family. She is a relationship person and wants to help her clients’ lives long after the purchase/sale of their home. For more information, head to https://bethrealaz.com/.
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