Even in the most challenging market conditions, where it can seem impossible to find clients, there’s no shortage of opportunities for an agent who can identify them and pivot. Take this market for instance-word on the street and (on social media) is that there are no motivated sellers.
The truth is: there are plenty of people who really need to sell. My guest, Rebecca Hidalgo-Rains, calls this section of the market the have-tos. Whether it’s the iBuyers sitting on listings since February or the Airbnb where demand dried up post-covid, if you know where to look, you can certainly find great opportunities.
In this episode, Rebecca shares what she’s seeing in this market, how she’s pivoting, the areas she loves, and what she believes the near future holds.
You’ll also learn about;
- What 30 years in the industry has taught Rebecca
- The agents who won’t last in this market
- Why NFTs are the future of real estate
- Transactional agents vs. relational agents
Key Points
Want to find clients? Don’t hire more agents, hire an assistant
Far too many agents are afraid of letting go of control and allowing leverage to make their business better. Leverage is what allows us to confidently focus on our unique ability, and make the customer experience better. Finding clients becomes easy when you have the time to focus on it.
Finding Have-to vs. Want-to Clients
This current market has two types of buyers and sellers, the have-tos and the want-tos. The biggest opportunity lies with the have-tos, whether it’s relocators, a homeowner who really wants to get out and even the iBuyers desperate to offload listings they’ve had for too long. For agents who want to find clients, it’s really possible to “steal” a great home under these conditions.
Is social media making the market seem worse than it is?
Social media is heavily influencing how people feel about this market and how they are making decisions. It feels like until social media says it’s okay to buy again, the floodgates aren’t going to open, but the truth is, there’s still a lot of opportunity right now among people who really really want to sell. An experienced relational agent can ask the right questions to identify those opportunities and will need no help finding clients.
A terrifying stat about the industry
62% of the agents walking around today have never seen the market we’re in right now. They don’t know how to truly market a home in today’s market, which is much more balanced than it’s been in 3 to 8 years.
Guest Bio
Rebecca Hidalgo-Rains is an agent, leader, speaker, founder of Integrity All Stars and host of GratefulHeart.tv. Rebecca has been featured on Channel 3 News, HGTV’sHouse Hunters, and won countless awards in her more than a ¼ decade of service in the Arizona Real Estate Market. Most notably named the #1 Latina Agent in Arizona by NAHREP, #1 within Berkshire Hathaway HomeServices Network 2019, as well as #1 2019 BREA Agent in the Southeast Valley. She is considered an expert in her industry and truly loves helping families with the biggest investment of their lives. For more information, head to IntegrityAllStars.com and follow @rebecca_hidalgo on Instagram.
Want to learn more about Strawberry, Arizona?
Listen to other episodes featuring hyper-local experts in and around your city!