Remember the market we had in 2021 and early 2022 where homes sold fast with multiple offers, and even the listings with below-par marketing strategy flew off the shelves? That’s a thing of the past, and it’s reflected in everything from inventory to the amount of time many homes sit on the market, and what buyers are responding to.
In terms of our marketing and pricing strategy, it’s more critical than ever to come to the market the right way. Aiessa Guerra and Destany Poulette of The Call Tattoo team are doing this through top-notch visual marketing and transparent cash offers so homes don’t sit on the market, at best, or completely fall out at worst. They share their winning marketing strategy and the mindsets behind them.
You’ll also learn:
- Why real estate is so amazing for single and stay-at-home parents
- How the Tattoo team invests in homes
- Why many sellers lose out on a great transaction
- Which neighborhoods in Mesa Aiessa and Destany are loving right now
Key Points
Don’t Trust the Agent Promising the Most Money
There’s a huge difference between an investor who gives you an honest price for the home, and an investor who gives you a higher number to tell you what you want to hear. The Call Tattoo team gives the seller a number that they’ll never walk back on, even if it’s lower. The person who says they are going to sell your house for the most probably isn’t who you should be listing with. Those homes tend to be the ones that sit on the market the longest and end up losing the most in value.
The Market’s Changed, We Must Change our Marketing Strategy to Keep Up
People think that we’re still in the old market where you could guarantee that a home would sell with multiple offers as soon as it gets listed. Now if a house doesn’t look good or isn’t as cleaned out as it should be, it’s going to sit on the MLS, not sell and eventually fall out. We’ve gone from an inventory of 6,000 to 20,000 homes on the market so a home has to go on the market at the right price with the right marketing strategy.
A Top-Notch Marketing Strategy for This Market
Anyone can make a video walking through a house and showing different rooms. In this market, it’s critical to be as unique, personality-filled, and specific as possible with your video content. Videos with personality catch people’s attention, and the more people we can grab with our videos, the more eyes end up on the listing. When you market a listing, wear the buyer’s hat and really think about what they are going to think and feel walking through the house, and let that marketing strategy lead your content.
Date the Rate, Marry the Home
For most buyers right now, the biggest concern is the rapid increase of interest rates and potentially getting priced out of the market. The truth is, you’d rather get into the home you really want and refinance the mortgage later. If you really look beyond the news stories, you’ll realize that real estate interest rates aren’t as bad when you compare them to other types of debt. There’s also more wiggle room and concessions that can be made to get you into the home you want.
Guest Bios
Destany Poulette is an agent and investor on the Call Tattoo team. She has lived all over the valley since she was a young child and she’s well positioned to help her clients wherever they choose to move. Real Estate has always been Destany’s dream career and whether working with buyers or sellers, she loves being a part of this exciting industry. She strives to do her very best work for all of her clients, as she is very motivated, not only for the satisfaction of her clients, but also to be a great role model for her son.
Follow @destany_sellshomes on Instagram and TikTok.
Aiessa Guerra is an agent investor on the Call Tattoo team. She believes that a home is a sanctuary, and should be treated as such. Whether you’re buying your first home, seeking that dream retirement residence, or looking for an investment property, the experience should be nothing less than seamless. As a mother in a very family-oriented home, Aiessa understands that your home is more than just a place to live—it’s where you make long-lasting memories. With 7 years of experience in real estate and investments, Aiessa helps her clients navigate the often challenging waters of the home buying and selling process, with the end result only being a wonderful experience.
Follow @aiessa.guerra on Instagram and TikTok.
This episode was sponsored by Homebuyer University – your free comprehensive guide to buying or selling your home. Visit HomebuyerUniversity.net today to learn more!
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