Authenticity is an important value to have for real estate agents working in a market with tens of thousands of agents. There are many people buying and selling homes, all looking for an agent who can connect with them and make them feel understood. This is true in the case of the agent who has become known as The Tattooed Realtor, an agent who went after his goal of getting into real estate and didn’t let negativity stop him. In this episode, he shares his story, how he overcame negative backlash and how he drives value in the real estate market.
Key Points
Branding helps clients connect with the right agent for them
Branding is a great way to filter and draw in the clients who would want to work with an agent. An agent’s messaging can help people get to know them beforehand so they can zero in on who they want to hire.
Overcoming negativity
Justin was on the receiving end of some negative backlash because he looked different. He didn’t let that stop him because real estate was the career he wanted to have, he knew he could add value and that there are people who would want to work with him because he’s different.
A little fixing goes a long way in open house success
There are simple fixes you can make to home to make it more appealing for open houses. You want your windows to be open and the home to be bright, and to make sure smaller details like lightbulbs are working.
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