In this episode, Samantha Malcolm shares why education is the key to moving forward in this market. She also talks about Scottsdale Ranch and why she loves living and selling there.
Over the last couple of years, the real estate market has been so tricky that we all feel like first-time buyers with no idea what we’re getting into. Aside from how unique this market is, the change in the conditions happened so quickly most buyers and sellers barely had time to catch their breath. We’ve gone from an extreme seller’s market ruled by multiple offers and bidding wars, to higher interest rates and a nervous pullback on both sides of the transaction.
It’s natural to feel skittish about being in a real estate transaction right now, but it’s still a great time to buy a house. That is if you’re under the care of an agent who puts education at the center of the customer experience. There’s a lot of information to wade through, a lot to prepare for, and a lot of expertise required to have a successful transaction. So the real estate agent you choose is probably the most important decision you’ll make in this process.
How do you make sure you’ve got an expert in your corner?
You’ll also learn;
- Why the highest price doesn’t always win in a multiple offer scenario
- How to identify a great Realtor
- The pivotal role staging plays in selling right now
- Why people love Scottsdale Ranch
Key Points
Educating consumers through changing market conditions (03:06 – 11:46)
The real estate market shifted at breakneck speed in a matter of weeks. As buyers and sellers go from the extreme conditions of before to a normalizing market, education has to be at the center of the service real estate professionals are bringing to the marketplace.
A year ago, buyers had to contend with multiple offer scenarios. This often meant they would only get their third, fourth or fifth choice home. Naturally, it created a lot of panic. Now that interest rates are climbing, buyers are experiencing another fear, and they are more likely than ever to pull back on buying a home at all. A lot of these issues can be solved through education. Guide your clients through what’s going on to show them that it’s still a great time to buy.
What to look for in a real estate agent (12:34 – 13:09)
From family friends to acquaintances, it seems like everyone has a real estate license these days. This makes it really hard for consumers to differentiate the really good agents from the rest of the pack. Look for someone who’s in the game full-time, because it means they are current with all the changes. Look for someone who is able to negotiate well, and is comfortable enough to have the hard conversations about pricing. What you need in your corner is someone with the experience to truly guide you through conditions you’ve never been through.
Why people love Scottsdale Ranch (13:39 – 20:38)
Scottsdale Ranch is a well-located neighborhood with a lot of convenience, community and lifestyle-focused features that appeal to young families and retirees alike. With almost 3900 homes, ranging from condos to luxury homes, people can stay within the community. Many individuals start out in a condo, grow into something bigger as the family grows, and then downsize at retirement. The community in Scottsdale Ranch comes together for different gatherings from wine tasting to trick-or-treating. There’s also a community clubhouse on the water with paddle boards, fishing and canoes, which is covered by an HOA fee of only $395/year.
Guest Bio
Samantha has been selling real estate in Arizona for over 20 years. She has most recently opened her own office in the Mercado of Scottsdale Ranch, Sold by Samantha, Keller Williams Arizona Realty! She is dedicated to the success of her team, and more importantly, her client’s needs and concerns. Samantha believes in giving back to the community and continues to be a strong advocate for children. For more information, head to SoldBySamantha.com and follow her on Instagram.
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