Ahwatukee is an area in Phoenix that locals consider the hidden gem of the valley. With community, activities, and many other things to offer, it’s an attractive real estate market. What is the history of the area, and how did our guest stumble upon this gem? What are the systems he has put in place to provide a high-level service to both buyers and sellers? How can real estate agents work on making the selling process less stressful for homeowners? In this clip, Erik Kelly shares insights on his local area, and what makes a great real estate agent in the market.
Key Points
Contribute to the story of real estate
Every real estate buy or sell has a story behind it; first home, raising children, dream home, retirement home, or investment property. Real estate agents are a big part of these stories, so it’s important that we contribute to them in a good way.
Selling to appraisers
We sell a home twice. First, we present it to the market in a way that’s going to attract buyers but then we also have to justify the price so that an appraiser can look at the home logically and agree with the price.
Listing Homes
Listing success comes down to 3 things: price, positioning, and promotion.
Avoiding Buyer Burnout
There are so many parts of selling a home that is stressful for a homeowner and the longer it gets drawn out, the more miserable their experience will be. When we list a home, the goal is to create a lot of momentum at the beginning and get massive exposure out front to attract more than one interested party.
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